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User-Friendly Security: How We Redesigned Authenteq’s B2B Identity Verification

CASE STUDY

A government grade identity verification B2B App-In-App Solution for Authenteq.

Authenteq is a fully automated identity verification and KYC solution that allows your customers to verify their identity without giving up their privacy.

B2B customers, for example, in finance, age-restricted services or mobility, and car-sharing need a way to securely verify the identity of its users to comply with regulations and protect their assets. 

Our challenge was to create a solution that allows our customers to integrate it into their existing product user flows.

Our paramount guideline – don’t disrupt the onboarding process of our customers’ users.

Out of the business requirements, we derived the following design challenges: 

  • Create a seamless identity verification process that allows user to verify their identity with their smartphone.
  • Users should verify their identity with their existing government-issued ID documents (e.g., passport or drivers license
  • The solution must comply with the GDPR 

The Starting Point

Authenteq’s first app had the technology and legal-driven product design. The communication with the user was functional yet not engaging or delightful. Our goal was to create a more friendly, direct, and less technocratic user experience.

Challenge

Authenteq’s goal was to help businesses verify their customers’ online identities with technology.

Z

Outcome

An app-in-app identity verification solution allows businesses to implement it into their existing products to verify their customers’ identities.

U

Project Scope

Product Strategy
User Research
Product Design

OUR APPROACH

Authenteq had an existing iOS and Android with basic functionality, which served as an MVP.

We conducted in-house usability testings to determine the status quo of the acceptance and usability of the current app. We also performed in-house user interviews to identify our users’ needs and mental models around identity and privacy on the internet.

Based on the user research outcome, we created a rapid high fidelity prototype in Figma, which we tested again with a selected user group to eventually validate our designs.

UNDERSTANDING THE PROBLEM

User Research

With initial in-house usability tests, we tested the existing product with five users. We recorded the testing sessions with a video camera to assess our users’ physical behavior and reactions.

Most users struggled with: 

  • The impersonal and too legal system language 
  • Users experienced guilt because they don’t read the legal texts even though they know they should 
  • Missing system feedback during processing times  

 

Outcome & Design Decisions

Based on the user interviews and testings, we created the following design principles: 

  • Reduce legal texts to a minimum—provide an option to read more but make the default with less legal information. 
  • Use educational illustrations along the process to educate users about how to use the application
  • Include a time bar, so users know how long the process will take

 

FINAL DESIGNS 

RESULTS

We build a new iOS and Android app-in-app solution based on the design research. Today, the solution helps many B2B partners, such as Danske Bank, identify their users and Hauni selling age-restricted products.

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